Brand kit
The Found in AI brand kit.
Logo files, colors and type in one place. Download what you need, and use the notes below to keep the brand looking the same everywhere.
Files
Download the logo.
“found” in bold, “in” in a light weight with a short violet bar under it, “ai” in black (light lavender on dark backgrounds), then the violet .ai box. The weights and the bar let the name read as three words while staying one mark.
App icon and favicon
The .ai box on its own, for avatars, browser tabs and app icons.
Using it
A few simple rules.
Clear space
Keep empty space around the logo at least as tall as the .ai box. Nothing else goes inside it.
Minimum size
The full logo is never smaller than 96 pixels wide on screen or 25 mm in print. Below that, use the app icon.
The cursor
Only on screens, and only once on a page. Print, documents and the favicon always use the still logo.
The name in text
Write “Found in AI” in sentences. The web address is foundinai.ai, all lowercase.
Please don’t
- Change the colors, or put the violet logo on a busy photo.
- Stretch, squash, rotate or outline it.
- Retype the logo in another font. Always use the files.
- Remove the bar under “in” or the .ai box.
- Add effects such as shadows, glows or gradients.
Color
The palette.
Violet is the brand color. Use it for the logo, links and the main button, and keep everything else in ink and ivory.
Type
The typefaces.
Plus Jakarta Sans
The logo only. ExtraBold and Light. It is already drawn into the files, so you never need to set it.
Instrument Sans
Headlines and body text on the website and in documents.
Instrument Serif Italic
The highlighted words in headlines, used sparingly.
Voice
How we sound.
- Plain words a business owner would use. Short sentences.
- We say what the tool measures. We never promise what an AI tool will say or where a business will rank.
- No em dashes. Use a full stop, a comma or a colon instead.
Need another format or have a question about the brand? Get in touch