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Found in AI
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For plumbing companies

When a homeowner asks AI who can fix a burst pipe tonight, see whose name comes up.

Found in AI asks five AI tools the questions your customers ask, every month, and records who gets named. You see the questions where competitors appear and you do not, and you decide what to publish next.

5 AI toolsUp to 25 tracked questionsWorks on the site you already have

Tracked questionSample
ChatGPTPerplexityGoogle AI Overviews

Who can fix a burst pipe tonight near me?

For a burst pipe after hours, look for a licensed plumber that lists emergency service on its website. Competitor A states round-the-clock availability and a flat after-hours call fee, and Competitor B shows its license number and service area on every page.

You: not named2 competitors namedChatGPT

How buyers decide

Your customers are asking AI first. Here is what they ask.

Plumbing decisions happen in two very different moments. A burst pipe or a backed-up sewer line is decided in minutes, often on a phone, by someone standing in water. That person asks an AI tool who is open now, and the answer leans on whatever websites state plainly: emergency hours, the area served, and how quickly a truck can arrive.

Planned jobs work differently. A homeowner replacing a water heater or repiping an older house compares options for days, and asks follow-up questions about tank versus tankless, permits, and what a fair quote should include. Companies that publish clear explanations of those topics give the tools something specific to quote when the question comes up.

Trust carries a lot of weight in this trade because the customer is letting a stranger into the house. License numbers, insurance, upfront pricing policies and warranties on parts and labor are the facts AI answers tend to repeat. When those facts live only in a phone call or a printed flyer, the tools simply cannot see them.

Questions we would track

Eight questions from your customers, and who gets named.

  • Who can fix a burst pipe tonight near me?: You are named
  • Is a tankless water heater worth it for a family of four?: Only competitors named
  • How much does it cost to clear a main sewer line clog?: You are named
  • Which plumbers near me offer upfront pricing?: Only competitors named
  • Do I need a permit to replace a water heater?: You are named
  • What causes low water pressure in only one bathroom?: Only competitors named
  • Is trenchless sewer repair better than digging up the yard?: Only competitors named
  • Who installs a sump pump with a battery backup?: You are named

Highlighted questions name you in the sample. The rest name only competitors, or nobody.

Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.

Sample report

What your monthly report looks like.

Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.

QuestionChatGPTClaudePerplexityGeminiGoogle AI Overviews
Who can fix a burst pipe tonight near me?NamedCompetitor named, you were notNamed and linkedNamedCompetitor named, you were not
Is a tankless water heater worth it for a family of four?Competitor named, you were notNo business namedCompetitor named, you were notCompetitor named, you were notNo business named
How much does it cost to clear a main sewer line clog?Named and linkedNamedNamedNo business namedNamed
Which plumbers near me offer upfront pricing?Competitor named, you were notCompetitor named, you were notNo business namedCompetitor named, you were notCompetitor named, you were not
Who installs a sump pump with a battery backup?NamedNo business namedNamed and linkedNamedCompetitor named, you were not
Named and linkedNamedOnly competitors namedNobody namedSample data

AI Visibility ScoreSample data

MayJunJulAugSepOct

+4 since your last scan

Share of tracked answers that name each businessSample data
Competitor A65%
Competitor B49%
You40%
Competitor C32%
Competitor D22%

What AI tools can use

Content that answers the questions in your trade.

We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.

  1. Emergency hours and response area

    State which hours you take emergency calls, which neighborhoods you cover after dark, and how dispatch works. AI tools answering an urgent question look for exactly these facts and pass over sites that leave them vague.

  2. License, insurance and warranty details

    Give your license number, proof of insurance and the terms of your parts and labor warranty a page of their own. These are the trust facts AI answers repeat when someone asks who is reliable.

  3. Pricing explainers

    Explain how you price common jobs such as drain clearing or a water heater swap, even if it is a flat diagnostic fee. Clear pricing language gives AI tools a concrete reason to describe your approach.

  4. Guides for planned projects

    Write plain answers to the research behind bigger jobs: tank versus tankless, repiping older homes, trenchless sewer repair. Homeowners ask these over several days, and a thorough guide is something a tool can cite.

Gaps

Where a competitor was named and you were not.

Every report lists these gaps, with an idea for what to publish to answer each question.

Is a tankless water heater worth it for a family of four?Named instead: Competitor A and Competitor B namedWhat to publish to answer itTankless vs. Tank Water Heaters: What a Family of Four Should Know
Which plumbers near me offer upfront pricing?Named instead: Competitor C and Competitor D namedWhat to publish to answer itHow Our Upfront Plumbing Pricing Works, Job by Job
Is trenchless sewer repair better than digging up the yard?Named instead: Competitor B and Competitor D namedWhat to publish to answer itTrenchless Sewer Repair vs. Excavation: Cost, Timeline and Tradeoffs

Questions about plumbers

Are results guaranteed?

No. No one can guarantee what AI tools say about any plumbing company. Found in AI measures where you are named each month, shows the questions where you are missing, and tracks whether that changes after you publish.

Which questions do you ask for a plumbing company?

We start from what homeowners in your area actually ask, from emergency repairs to water heater and sewer research. You can review the list, add your own questions, and remove anything that does not match the services you offer.

Are emergency questions treated differently?

They are tracked like any other question, but the report flags them because customers act on them immediately. A competitor named for a plumber who is open now is usually the first gap worth looking at.

Will anything go live on my website without me?

No. The Write content for my gaps switch is off by default. If you turn it on, AI Blog Writer drafts one post per gap, and each draft waits for your approval before it is published.

Find out what AI tells your customers.

Tracking starts at $149 a month, on the website you already have. You do not need a new site.