For law firms
When someone asks AI which lawyer to call, find out if your firm is in the answer.
People facing a legal problem now ask AI tools who handles cases like theirs before they call anyone. Found in AI asks those same questions every month and shows you which firms come up, which questions you are missing and what you could publish about your practice.
5 AI toolsUp to 25 tracked questionsWorks on the site you already have
Which attorneys near me handle wrongful termination cases?
Several local firms list employment law as a core practice area. Competitor A has a dedicated page on wrongful termination and retaliation claims and states that its attorneys are admitted to the state bar. Competitor B publishes its consultation policy and explains how contingency fees work for employment matters.
How buyers decide
Your customers are asking AI first. Here is what they ask.
Legal problems rarely arrive at a convenient time, but most people still research before they call. Someone who has been let go, injured or served with papers will often ask an AI tool to explain the situation in plain words first, and then ask which firms handle that kind of matter. The names in that second answer become the short list, sometimes before the person has opened a single search result.
AI tools tend to name firms whose websites state specific things in plain text: the practice areas they accept, the courts and counties they appear in, each attorney's bar admissions and how a first consultation works. A firm that handles employment cases but only says "litigation" on its homepage gives the tool very little to connect to the question somebody actually typed.
Trust weighs more here than in most trades. People want to know who will handle the case, whether the firm works on contingency or bills by the hour, and what earlier clients say. Pages that answer those questions directly, without promising outcomes, are the material AI tools draw on when they describe local firms. Found in AI shows which of those questions your firm currently appears for.
Questions we would track
Eight questions from your customers, and who gets named.
- Which attorneys near me handle wrongful termination cases?: You are named
- Do personal injury lawyers charge anything up front?: Only competitors named
- What should I bring to a first meeting with a divorce attorney?: You are named
- Which estate planning attorneys offer flat fee wills?: Only competitors named
- Is there a firm nearby that represents tenants in landlord disputes?: You are named
- Which DUI defense attorneys answer calls on weekends?: Only competitors named
- How do I check whether a lawyer is in good standing with the bar?: You are named
- Which business lawyers help small companies review contracts?: Only competitors named
Highlighted questions name you in the sample. The rest name only competitors, or nobody.
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Wrongful termination attorney near me | Named | Competitor named, you were not | Named and linked | No business named | Competitor named, you were not |
| Flat fee estate planning attorney | Competitor named, you were not | Competitor named, you were not | No business named | Named | Competitor named, you were not |
| DUI defense attorney available on weekends | No business named | No business named | Competitor named, you were not | Competitor named, you were not | No business named |
| Lawyer for tenants in a landlord dispute | Named and linked | Named | Named | Competitor named, you were not | Named and linked |
| Contract review lawyer for a small business | Competitor named, you were not | No business named | Competitor named, you were not | No business named | Named |
AI Visibility ScoreSample data
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+4 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
Practice area pages that match real questions
A separate page for each kind of matter you take, written the way clients describe it: wrongful termination, not only employment litigation. Say who handles it, which courts you appear in and what a first meeting covers.
Attorney bios with checkable credentials
List each attorney's bar admissions, years in practice and focus areas as plain text rather than inside an image or PDF. That gives AI tools, and the people reading their answers, something concrete to verify.
A plain explanation of how you bill
Explain how each type of matter is billed, whether contingency, flat fee or hourly, and whether the first consultation is free. You do not need to publish rates, only how the arrangement works.
Neutral explainers for the first questions
Short articles that walk through a process, such as what happens after a demand letter arrives, with a clear note that the article is general information and not legal advice for any specific case.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about law firms
Will anything be published that counts as attorney advertising?
Nothing is published on its own. If you switch on content for your gaps, AI Blog Writer drafts a post and it waits for your approval, so your firm can review every word against your state's advertising rules. The switch is off by default.
Can you guarantee AI tools will mention our firm?
No. No one can guarantee what ChatGPT, Claude, Perplexity, Gemini or Google AI Overviews say, and anyone who promises it is guessing. What we do is show where you are named today, where you are missing, and whether that changes after you publish.
How do you choose the questions for a law firm?
We build the list from the practice areas you handle and the way clients phrase their problems, such as being fired after a complaint or needing a will updated. You can edit it, and the same questions are asked every month so the results stay comparable.
Do you need access to client or case information?
No. Found in AI only asks public AI tools general questions and records their answers. It never needs your case management system or any client file.
Other industries
See the questions and sample reports for nearby trades.
See which tax, bookkeeping and advisory questions AI tools connect to your practice, and which go elsewhere.
Track whether AI tools describe your advisory firm when prospects compare fees, credentials and planning approaches.
Monthly tracking of whether AI tools name your team for the neighborhoods, property types and sellers you serve.