For independent insurance agencies
When a renewal jumps and someone asks AI for an agent, see which agencies it names.
Most people only think about insurance at a few moments: a new car, a new business, a claim or a renewal that cost more than expected. Found in AI asks the questions people type at those moments, every month, across five AI tools, and shows you where your agency is named.
5 AI toolsUp to 25 tracked questionsWorks on the site you already have
Is there an independent insurance agent nearby who can shop my home and auto policies with several carriers?
Independent agents can compare quotes from multiple carriers. Agencies that list the carriers they represent include Competitor A and Competitor C, and both explain how they review coverage at each renewal.
How buyers decide
Your customers are asking AI first. Here is what they ask.
Insurance is bought in bursts. Someone buys a car, signs a lease for a shop, gets a renewal notice with a larger number on it, or needs to file a claim and does not know where to start. Those moments create urgent, practical questions, and more people now type them into an AI tool before they call the agency their neighbour used.
Independent agencies have a real advantage to explain: access to several carriers and a person to call when something goes wrong. But that advantage only reaches an AI answer if it is written down. Agencies get described when their sites list the lines they are licensed for, the carriers they represent, how claims support works and which kinds of businesses they cover, such as contractors or restaurants.
Commercial buyers behave differently from households. A business owner often needs a certificate of insurance by a deadline, or coverage that a landlord or client requires, and asks very specific questions. Pages that address those requirements plainly, without quoting prices or promising savings, give AI tools something accurate to say. Found in AI shows which personal and commercial questions currently surface your agency.
Questions we would track
Eight questions from your customers, and who gets named.
- Is there an independent insurance agent nearby who can shop my home and auto policies?: You are named
- Who can get me a certificate of insurance quickly for a new contract?: Only competitors named
- Which agencies write general liability for small contractors?: You are named
- My renewal went up a lot. Who can review my policy?: Only competitors named
- Which insurance agents help with claims after a storm?: Only competitors named
- Is there an agency that insures restaurants and food trucks?: You are named
- Which agents offer quotes in Spanish?: Only competitors named
- What is the difference between a captive and an independent agent?: Only competitors named
Highlighted questions name you in the sample. The rest name only competitors, or nobody.
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Independent agent for home and auto | Competitor named, you were not | Competitor named, you were not | Named | Named and linked | Competitor named, you were not |
| Fast certificate of insurance | No business named | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not |
| General liability for small contractors | Named | Named and linked | Named | Competitor named, you were not | No business named |
| Help with a claim after a storm | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not | No business named |
| Insurance for restaurants and food trucks | Named and linked | Named | No business named | Named | Named |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+3 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
The lines and carriers you actually write
List the personal and commercial lines you are licensed for and the carriers you represent, in plain text. That single page answers the most common early question: can this agency even help with what I need?
How you support a claim
Describe what happens when a client calls you after a loss: who answers, how you work with the carrier and what the client should gather. It is the part of the service people value most and see least.
Pages for the businesses you insure
Separate pages for contractors, restaurants, landlords or other trades you cover, explaining the coverage those businesses are usually asked to carry and how to request a certificate, without quoting prices.
Renewal and review explainers
Short, general articles on why premiums change at renewal and what an annual policy review covers. They meet people at the moment they are most likely to look for a new agent.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about insurance agencies
Can you track personal and commercial lines separately?
Yes. The question list can cover home and auto shoppers, business owners, or both, and the results show which side of your agency AI tools tend to describe.
Will AI tools start naming our agency if we use this?
That is not something anyone can guarantee, and we do not claim to. Found in AI shows where your agency appears today, where other agencies appear instead, and whether that changes after you publish new pages.
Will drafted content quote premiums or coverage terms?
No. Drafts avoid prices and coverage promises, since those depend on the carrier and the policy. Every draft waits for your approval, so a licensed person at your agency reviews it first.
Is the content switch on by default?
No, it is off until you turn it on. When it is on, AI Blog Writer drafts one post per gap and nothing is published unless you approve it.
Other industries
See the questions and sample reports for nearby trades.
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