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Content gaps

The questions a competitor wins, and what to publish about them.

A gap is a tracked question where an AI tool named a competitor and did not name you. Each report lists them in order of importance, with the page or post that would answer the question on your own site.

5 AI toolsUp to 25 tracked questionsWorks on any website

What is a content gap in AI search?

It is a question your customers ask where an AI tool names a competitor and not your business. Found in AI lists each one with an idea for the content that would answer it on your site.

What it looks like

A sample, with fictional businesses.

Emergency dentist open on Saturday near meNamed instead: Competitor A and Competitor B namedWhat to publish to answer itWhat Counts as a Dental Emergency, and How Our Saturday Appointments Work
How much do clear aligners cost at a local dentist?Named instead: Competitor C namedWhat to publish to answer itClear Aligners at Our Practice: What Affects the Price and What Insurance May Cover
Is there a dentist near me that does payment plans?Named instead: Competitor B and Competitor D namedWhat to publish to answer itHow Payment Plans Work at Our Office, Step by Step

Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.

The details

How it works in practice.

Ranked by what it costs you

Gaps that appear across several tools and name several competitors come first.

An idea for every gap

Each gap comes with a suggested topic, written for your trade, that would answer the question clearly.

Who took the spot

The report names the competitor the tool named instead, so you can look at what they publish.

Closed gaps show up too

When a later scan names you for a question that used to be a gap, the report shows it.

Questions about Content gaps

Do you write the content for me?

Found in AI gives you the gap and the topic. If your site runs on WorkspaceCMS, drafted posts are available there. Otherwise you or your writer publish it.

Will publishing close the gap?

It gives the AI tools something clear to use. Whether they name you is up to them, so we measure again on the next scan.

How many gaps will I see?

It depends on your trade and your competition. Most reports show a handful worth acting on first.

Find out what AI tells your customers.

Tracking starts at $149 a month, on the website you already have. You do not need a new site.