Guides
Practical ways to be easier for AI tools to find.
Short, plain guides on how AI assistants put an answer together and what you can change on your side: your pages, your listings, your reviews and the questions you track. Nobody can promise what an AI tool will say. These are the things worth doing anyway.
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What Does It Mean to Be Found in AI?
More customers now ask ChatGPT or Perplexity who to hire before they ever open a search page. Being found in AI is about what those answers say about you.
Read the guide →How to Be Found in AI: A Practical Playbook
There is no single trick that gets a business found in AI. There are a handful of levers, most of them ordinary good practice, and a way to tell whether pulling them moved anything.
Read the guide →What to Track to Be Found in AI
Checking one AI tool on your phone tells you almost nothing. To know whether you are found in AI, you need a fixed set of questions, every major tool, and the same measurements every time.
Read the guide →How AI answers work
How AI Assistants Decide Which Businesses to Mention
Nobody outside the AI companies knows exactly how an answer is put together. What they have published, and what you can observe, still tells you a lot about where to put your effort.
Read the guide →Writing Pages That Answer the Question Directly
An AI tool answering a customer is looking for a sentence it can use. Most business websites make it dig. Here is how to stop making it dig.
Read the guide →Technical foundations
Making Your Website Readable to AI Crawlers
If an AI tool cannot fetch and read your pages, nothing else in these guides matters. This is the technical check to run first.
Read the guide →Structured Data That Helps AI Tools Understand You
Structured data is a machine-readable summary of facts already on your page. It will not make up for a weak page, but it removes ambiguity about who you are.
Read the guide →Bing Webmaster Tools and Why Bing's Index Matters
Many businesses set up Google Search Console years ago and never touched Bing. For AI answers, that gap is worth closing.
Read the guide →Reputation beyond your site
Earning Mentions on Reviews, Directories and Press
Your own website is one voice. AI answers often draw on what everyone else says about you, and that part takes the longest to build.
Read the guide →Google Business Profile and Reviews for Local AI Answers
Ask any AI tool for a local business and the answer often reads like a summary of Google's local results. That makes your profile one of the highest-value things you own.
Read the guide →Measure and improve
Choosing Which Questions to Track
Tracking the wrong questions gives you a precise measurement of something that does not matter. Spend real time on the list.
Read the guide →How to Read Your AI Visibility Report
A report has a lot of numbers on it. Here is what each one means, which ones to look at first, and which to stop worrying about.
Read the guide →Turning Visibility Gaps Into Content
The gap list is the most practical part of your report: a set of specific questions, the businesses named instead of you, and a suggestion for each. Here is how to work through it.
Read the guide →Tracking Competitors in AI Answers
Your competitors in AI answers are whoever the tools name for your customers' questions. That list is worth studying closely, because it is often not the one in your head.
Read the guide →Personal next steps
Sage turns your report into a plan.
Inside your dashboard, Sage, the built-in AI assistant, reads your own scan results and answers questions like which gap to close first. The guides here explain the why; Sage helps you pick where to start.